Our Mission

FUA helps founders, creators and brands build identities that are remembered. Not just seen. We turn content into credibility, branding into trust, and marketing into conversions. Through strategic positioning and a strong peer network, we create allies, not just audiences — driving shared growth, innovation, and new opportunities.

““If almond can be milk 🥛, you can be anything.”
— Kim

Founder, Gina Kimiza Tan

Born and raised in Singapore, Kim’s journey spans multiple countries, blending multicultural perspectives. At 18, she started a fitness business and, after struggling with growth, turned to social media marketing. Within six months, her followers grew from 5k to 12.5k, leading to partnerships with brands like Brainzyme, Trec Nutrition, and My Protein, generating six-figure revenue over eight years.

The pandemic brought a pivotal shift, and Kim seized the opportunity, earning an MBA Entrepreneur scholarship from ESCP Business School. This took her to London and New York, where she rebuilt her brand, FUA, into something bigger and more impactful. Today, Kim works with founders and CEOs, crafting results-driven branding and marketing strategies that convert clicks into leads.

Beyond business, Kim has a deep passion for psychology, yoga, and culture. Her enthusiasm for understanding people and diverse perspectives fuels her creative approach, blending cultural sensitivity with innovation to make a lasting impact.

Our Vision

To create a world where brands do more than gain visibility—they build lasting influence, form meaningful connections, and scale through collaboration. Businesses shouldn’t grow in isolation, but with the support of strategic positioning, shared knowledge, and a strong network of allies.

Our Values

  • We challenge norms, embrace creativity, and drive forward-thinking strategies to help businesses stand out in competitive markets.

  • Intuition meets analytics. We fuse behavioral insights, performance data, and real-world testing to ensure every move is optimized for impact, conversion, and sustainable business outcomes.

  • We blend human psychology, cultural insights, and data to craft strategies that truly resonate.

  • Sustainability beats virality. We build compounding, revenue-driven ecosystems that transform expertise into scalable business models to fuel long-term, predictable growth.

  • Power moves are made through connections. We cultivate an exclusive ecosystem where founders, creators, and brands exchange knowledge, co-create, and form high-value partnerships that drive collective success.