Positioning and product marketing
The product, defined for the person who buys it, then the words that carry it.
- Positioning and messaging architecture
- Launch narrative, website copy, sales enablement
- Buyer personas from real conversations
Gina Kimiza Tan (Kim)
Founder, FUA Collective · Host, The Decision Room · New York + London
Fractional marketing
Kim embeds with founders and CMOs on positioning, content distribution and partnerships. One operator, no team in between, and a frankly unreasonable amount of AI. She built a startup's product marketing function in 30 days, took an AI trading platform from engineering project to a category position, and runs a private network of 100+ software founders.
Fractional, interim, project or advisory · US and UK hours · 8+ years across B2B SaaS, fintech, marketplaces and consumer tech · MBA, ESCP
Worked with, in-house and fractional


CPZ®



Lotus ProjectServices
Kim works out what a technically complex product actually is to the person buying it, then builds everything downstream of that answer. Strategy and execution from the same person, with no agency between the founder and the output.
The product, defined for the person who buys it, then the words that carry it.
Founder-led content that compounds. No paid.
Warm distribution: partnerships, co-marketing and a founder network already in the room.
Results
+184%
CPZ · LinkedIn followers 3,879 to 11,014 in six months, zero spend
+247%
LingvoHouse · Followers 2,590 to 9,000+, Slator rank 248 to 188
30 days
cliqe · Product marketing function built as first hire, acquired by Stylink 2023
5+
9fin · Simultaneous launches across three buyer personas, 95% on time
100+
Utopia Club · Software founders from zero, two partnerships closed solo
~60k
Own channels · LinkedIn impressions in 12 months, no paid. Instagram posts at ~1k likes, organic
Client figures from engagement reports. Own-channel figures from LinkedIn and Instagram analytics, September 2026.
The Decision Room
Utopia Club's podcast with founders building software companies in the US, booked, recorded, edited and distributed by Kim.
Contact
Product marketing, content or growth for a tech company scaling in the US or UK. Email for a scoped proposal, or message “GROWTH” on LinkedIn. She will say straight away if it isn't a fit.
Based
New York + London · US and UK hours