FUA Collective
Positioning and product marketing
The product, defined for the person who buys it, then the words that carry it.
- Positioning and messaging architecture
- Launch narrative, website copy, sales enablement
- Buyer personas from real conversations
Gina Kimiza Tan (Kim)
Founder, FUA Collective · Host, The Decision Room · New York + London
Fractional marketing
Fractional marketing for B2B and B2C tech scaling in the US and UK.
Kim embeds with founders and CMOs on positioning, content distribution and partnerships. One operator, no team in between, and a frankly unreasonable amount of AI. She built a startup's product marketing function in 30 days, repositioned a 16-year-old agency as a tech consultancy, and runs a private network of 100+ software founders. The playbook usually doesn't exist yet. Someone has to write it, then run it.
Fractional, interim, project or advisory · US and UK hours · 8+ years across B2B SaaS, fintech, marketplaces and consumer tech · MBA, ESCP
Worked with, in-house and fractional
cliqe
CPZ®
Utopia Club
Lotus ProjectFastLeap Partners
Services
Fractional go-to-market and product marketing for software companies.
Kim works out what a technically complex product actually is to the person buying it, then builds everything downstream of that answer. Strategy and execution from the same person, with no agency between the founder and the output.
Content and distribution
Founder-led content that compounds. No paid.
- LinkedIn for founders and CEOs
- Podcast, newsletter and YouTube repurposing
- Voice files so AI drafts sound like the founder
Partnerships and US entry
Warm distribution: partnerships, co-marketing and a founder network already in the room.
- Partnerships sourced, negotiated and closed
- Co-marketing, sponsorship, founder events
- US go-to-market from the UK or EU
Proof
Distribution she runs herself.
~60k
LinkedIn impressions in 12 months, no paid promotion
13k+
Followers across LinkedIn, YouTube and Instagram
77%
Newsletter open rate across the last five emailed issues
100+
Software founders in Utopia Club, built from zero
From LinkedIn, YouTube, Instagram and Substack analytics, September 2026.
The Decision Room
One founder. One decision. Every week.
Utopia Club's podcast with founders building software companies in the US, booked, recorded, edited and distributed by Kim.
Contact
Work with Kim
Product marketing, content or growth for a tech company scaling in the US or UK. Email for a scoped proposal, or message “GROWTH” on LinkedIn. She will say straight away if it isn't a fit.
Based
New York + London · US and UK hours