Gina Kimiza Tan (Kim)
Founder, FUA Collective · Host, The Decision Room · New York + London
I'm Kim. I embed with founders and CMOs on positioning, content distribution and partnerships. Strategy and execution from the same person, with no agency overhead.
New York + London · US and UK hours · Fractional, interim, project or advisory
Worked with, in-house and fractional
CPZ®
Lotus ProjectServices
For seed to Series B tech companies where a good product isn't yet landing with the people who buy it.
Define what the product is to the person buying it, then build everything downstream of that.
Founder-led content that compounds. No paid.
Warm distribution: partnerships, co-marketing and a founder network.
Engagements: fractional retainer, interim cover, project with a defined outcome, or advisory. Contract only.
No handoff from strategy to whoever writes the deck.
One operator delivers at team pace, on part-time hours.
Utopia Club, 100+ software founders. Positioning starts from what buyers said last week.
Selected work
Before and after, with no paid promotion in any of them.
+184%LinkedIn followers
Positioned the founder of an AI-native trading platform as the voice of a new category, wrote the launch narrative and site copy, then turned visibility into placements.
+247%LinkedIn followers
Repositioned a 16-year-old translation agency as a technology consultancy, working directly with the CEO on the rebrand and marketing strategy.
30days to a product marketing function
First hire in user acquisition and product marketing. Tier 1–3 launches with HelloFresh, Trade Republic and MAC as pilot customers.
95%on-time launches
Positioned a B2B financial data platform for debt capital markets, for customers managing $17T+ in assets.
“She got the business fast, no hand-holding needed. Sharp positioning work, clean execution, and she pushed back when it mattered. Worked like a partner, not a vendor. Would bring her back without hesitation.”
Tatiana LaptevaCEO & Founder, LingvoHouse
Also: Narwhal Data Solutions, growth-channel strategy, 2 years fractional · Arval BNP Paribas, product suite rolled out across 51 countries · Cartier, global consumer strategy, MBA project · Utopia Club, 100+ founder network from zero, first two partnerships closed
The Decision Room
Utopia Club's podcast with founders building software companies in the US. Each episode unpacks one decision that changed how they run the business.
E10 · 43 min
Melanie Buck Lu, Meridian Advisory Partners, on real traction versus busy work.
E9 · 58 min
Arriving in Silicon Valley without the network, and where most founders quit on the US.
E8 · 54 min
Pen Stanton, StudioForecast AI, on the mistimed hire.
Newsletter
How revenue-generating software founders structure US go-to-market before they execute. Pricing, positioning, partnerships, distribution. Free, on Substack.
About
Eight-plus years in B2B SaaS, fintech, marketplaces and consumer tech across the US, UK and EU. Built the product marketing function at cliqe in 30 days, positioned 9fin's five-tier data platform, and rolled out a product suite across 51 countries at Arval BNP Paribas. MBA, ESCP. Founder of Utopia Club. Based between New York and London.
8+
Years across B2B SaaS, fintech, marketplaces, consumer tech
10+
Paid GTM engagements, pre-seed to Series B
100+
Software founders in Utopia Club, built from zero
62k+
LinkedIn impressions in 12 months, +60% YoY, no paid
Contact
Product marketing, content or growth for a tech company scaling in the US or UK. Email for a scoped proposal, or message “GROWTH” on LinkedIn.
Based
New York + London · US and UK hours
FUA Collective