FUA CollectivePositioning and product marketing
The product, defined for the person who buys it. Then the words that carry it.
- Positioning and messaging
- Website copy, launch narratives and sales materials
- Buyer insights from real conversations
Fractional marketing
Marketing for B2B tech scaling in the US and UK.
Kim works with founders and lean teams at funded startups and scaleups. She builds positioning, content distribution and partnerships into one marketing engine. No agency in between.
She built a startup's product marketing function in 30 days, grew a client's LinkedIn following 184% in six months with zero paid spend, and built a network of 100+ software founders.
Founder, FUA Collective
Host, The Decision Room
Worked with, in-house and fractional
CPZ®
Lotus Project
Who it's for
Just raised. Still founder-led. Or making a first marketing hire.
Marketing needs to start moving, and there's no system behind it yet. Content depends on the founder finding the time, and partnerships start well and then stall. Kim builds the positioning, the content workflow and the partner pipeline, then runs it or hands it over, whichever the team needs.
Services
Clear positioning. Consistent distribution. Partnerships that move.
Work out what the product actually is to the person buying it, then build everything downstream of that answer: the message, the content workflow, the partner pipeline. Built and run by the same person, so nothing gets lost in a handoff.
Content and distribution
Founder expertise, turned into a repeatable system. Not another task on the founder's list.
- LinkedIn for founders and companies
- Podcast, newsletter and video repurposing
- Content workflows, publishing and distribution
Partnerships and US entry
Relevant partners. A clear offer. Follow-through.
- Partner sourcing, outreach and negotiation
- Co-marketing, sponsorships and founder events
- US go-to-market support from the UK or EU
Results
Functions built. Audiences grown. Partnerships closed.
Creator marketing startup · Berlin
30 days
Product marketing function built as the first marketing hire.
Instagram accounts reached in 30 days, +158%.
Fintech startup · New York
+184%
New category for a systematic trading platform. Two media placements closed. Zero paid spend.
Founder's LinkedIn growth, six months.
Language-Tech Company · London
248 → 188
Industry ranking improved alongside repositioning into tech. Work also included a House of Lords speaking slot and a national awards final.
Slator rankings in 1 year.
B2B YouTube podcast · USA
2.3×
Average views on horizontal clips against the channel's baseline. Shorts up 46%. First four weeks.
Average public views per clip, October 2026.
Utopia Club · New York
2
B2B partnerships closed
100+
founders in the network
Decision pods, matched by industry and decision.
Own channels · LinkedIn
~60k
Organic LinkedIn impressions in 12 months, up 60% year on year. No paid promotion.
Audience by title, LinkedIn analytics.
What people say
The Decision Room
What running content end to end looks like.
Kim hosts The Decision Room, a weekly interview show with founders building software companies in the US. She runs it end to end, solo: guests and sponsors, recording, editing, repurposing and distribution to 10 platforms. It's the same system she can set up for a client's team.
Contact
Work with Kim.
Need someone to build the system, or to run it? Kim works with founders and lean teams on positioning, content distribution and partnerships, fractionally, on a defined project, or in the right full-time role.