Kim (Gina Kimiza Tan)

Gina Kimiza Tan (Kim)

Founder, FUA Collective · Host, The Decision Room · New York + London

Fractional marketing

Fractional marketing for B2B and B2C tech scaling in the US and UK.

Kim embeds with founders and CMOs on positioning, content distribution and partnerships. One operator, no team in between, and a frankly unreasonable amount of AI. She built a startup's product marketing function in 30 days, took an AI trading platform from engineering project to a category position, and runs a private network of 100+ software founders.

Fractional, interim, project or advisory · US and UK hours · 8+ years across B2B SaaS, fintech, marketplaces and consumer tech · MBA, ESCP

Worked with, in-house and fractional

9fin
Arval BNP Paribas Group
cliqe
CPZCPZ®
Cartier
LingvoHouse
IBM
Narwhal Data Solutions
Utopia Club
Lotus ProjectLotus Project
FastLeap Partners

Services

Fractional go-to-market and product marketing for software companies.

Kim works out what a technically complex product actually is to the person buying it, then builds everything downstream of that answer. Strategy and execution from the same person, with no agency between the founder and the output.

Positioning and product marketing

The product, defined for the person who buys it, then the words that carry it.

  • Positioning and messaging architecture
  • Launch narrative, website copy, sales enablement
  • Buyer personas from real conversations

Content and distribution

Founder-led content that compounds. No paid.

  • LinkedIn for founders and CEOs
  • Podcast, newsletter and YouTube repurposing
  • Voice files so AI drafts sound like the founder

Partnerships and US entry

Warm distribution: partnerships, co-marketing and a founder network already in the room.

  • Partnerships sourced, negotiated and closed
  • Co-marketing, sponsorship, founder events
  • US go-to-market from the UK or EU

Results

Client work and her own channels, in numbers.

+184%

CPZ · LinkedIn followers 3,879 to 11,014 in six months, zero spend

+247%

LingvoHouse · Followers 2,590 to 9,000+, Slator rank 248 to 188

30 days

cliqe · Product marketing function built as first hire, acquired by Stylink 2023

5+

9fin · Simultaneous launches across three buyer personas, 95% on time

100+

Utopia Club · Software founders from zero, two partnerships closed solo

~60k

Own channels · LinkedIn impressions in 12 months, no paid. Instagram posts at ~1k likes, organic

Client figures from engagement reports. Own-channel figures from LinkedIn and Instagram analytics, September 2026.

She got the business fast, no hand-holding needed. Sharp positioning work, clean execution, and she pushed back when it mattered. Worked like a partner, not a vendor. Would bring her back without hesitation.
Tatiana LaptevaCEO & Founder, LingvoHouse · LinkedIn
The conversations are sharp, focused, and move things forward. You get thoughtful input instead of vague opinions.
Chris PreussFounder & CEO, CPZ®
You leave with concrete moves, not just interesting discussions.
Jason Xi YangFounder, Egaki
The pod gave me three founders who had already run the experiments I needed to pressure-test. One session compressed months of trial and error.
Nick ChandiCo-founder & CEO, Forwardly
When I found Gina’s website, I was impressed by the professional approach and strong branding of her business. In her dealings, Gina is clear and well spoken, professional, and passionate about getting results. She plans ahead, but is flexible in her approach to problems. These are attributes that I personally value in people when it comes to building teams in my own business.
Richard HerberthChief Executive Officer, Aviva Investors Asia
She has grown her clients portfolio over time even during Covid times. Gina has developed and successfully transformed, implemented strategies to help clients connect through technology, gain confidence in the company’s products and services. She has demonstrated initiatives to acquire market intelligence from competitors to ensure her company’s product and positioning are unique and created a unique value proposition.
Peisi ChenSenior Director, SAS Institute
Gina is an excellent problem solver. During the phase of lockdown in Singapore, Gina made use of the available digital technologies and brought her company ‘Kimiza Fitness’ virtually to conduct online fitness sessions. She is an excellent communicator and has the skills and personality needed to be a leader. With her great eye for detail and analytical skills, she would be a great businesswoman.
Renaud BoissonChief Executive Officer, Interparfums Asia Pacific

Letters from Singapore, 2021, written about Kim’s first business.

The Decision Room

One founder. One decision. Every week.

Utopia Club's podcast with founders building software companies in the US, booked, recorded, edited and distributed by Kim.

Contact

Work with Kim

Product marketing, content or growth for a tech company scaling in the US or UK. Email for a scoped proposal, or message “GROWTH” on LinkedIn. She will say straight away if it isn't a fit.

Email

team@utopia-club.com

Based

New York + London · US and UK hours

Elsewhere

LinkedIn · YouTube · Instagram · Substack